About Us

Our DNA

Sterling International is one of the oldest and renowned companies in the cosmetic business with a rich legacy of more than 30 years! It is home to one of the most promising brands of India, Sterling Naturals.

With the three manufacturing divisions, each carving a niche with continuous innovation, research, and creativity, the company strives to bring the best-in-class hair care, skincare, personal care, and beauty products to our esteemed clientele.

Our Vision
Our vision is to be recognized as a leading brand in the beauty and wellness industry by delivering quality products backed with scientific innovation, at an affordable price, so that more people can explore the joy of possibilities.
Our Mission
To inspire people to put their best selves forward every day.
Our Values
The family’s values of compassion & empathy have been instilled in the company’s culture and can be reflected through our CSR programs. We are an inclusive, optimistic, and empowering company that celebrates the individuality of its customers & associates with a purpose to show the world that there’s real potential in India too.

Sterling International is one of the oldest and renowned brands in the cosmetic business with a rich legacy of more than 30 years!

With the three manufacturing divisions, each carving a niche with continuous innovation, research, and creativity, the company strives to bring the best-in-class haircare, skincare, and beauty products to our esteemed clientele.

Our Vision

Our vision is to be recognized as a leading brand in the beauty and wellness industry by delivering quality products backed with scientific innovation, at an affordable price, so that more people can explore the joy of possibilities.

Our Mission

To inspire people to put their best selves forward every day.

Our Values

The family’s values of compassion & empathy have been instilled in the company’s culture and can be reflected through our CSR programs. We are an inclusive, optimistic, and empowering company that celebrates the individuality of its customers & associates with a purpose to show the world that there’s real potential in India too.

Our Journey

Sterling International was started in 1986 with an objective to seek inspiration, quality, sustainability, and service on an ongoing basis. It is because of the years of hard work and ingenuity of Sh. H.C. Sachdeva (Founder & Director) and Mr. Gaurav Sachdeva (Managing Director) that our company has maintained exceptional quality and innovation across all the products.
When we embarked on our journey to revolutionize beauty, we ventured into manufacturing only natural henna-based powder hair color – Megha Mehandi and later expanded our product line. Now, our innovative yet affordable products like Keratin Hair Color, Hair Bleaching Powder, Hair Color Developer, Shampoo, Serum, etc. are available to help you take care of your hair without breaking the bank.
Over the years, we have kept pace with the latest market trends and grown our product portfolio from Hair Care Range to Personal Care Range (Body Wax, Brazilian Wax, and Hair Removal Creams) and Skin Care Range (Moisturizing Body Lotions and Facewash). About to hit store shelves are our range of Beauty Products like Liquid Lip Colour, Mascara, and Eye Liner.
From the year we started till date, we have been proudly calling ourselves a homegrown cosmetic & beauty brand of India which has been steadily garnering a band of trusted customers through our hot selling concoctions and even taking our Super Star Products like Megha Powder Hair Dye to foreign markets.
We are continuously exploring scientific solutions and mixing them with the goodness of natural products, to bring out the best of both worlds.
The company also follows a strict policy of No-Animal Testing.
Sterling International was started in 1986 with an objective to seek inspiration, quality, sustainability, and service on an ongoing basis. It is because of the years of hard work and ingenuity of Sh. H.C. Sachdeva (Founder & Director) and Mr. Gaurav Sachdeva (Managing Director) that our company has maintained exceptional quality and innovation across all the products.
When we embarked on our journey to revolutionize beauty, we ventured into manufacturing only natural henna-based powder hair color – Megha Mehandi and later expanded our product line. Now, our innovative yet affordable products like Keratin Hair Color, Hair Bleaching Powder, Hair Color Developer, Shampoo, Serum, etc. are available to help you take care of your hair without breaking the bank.
Over the years, we have kept pace with the latest market trends and grown our product portfolio from Hair Care Range to Personal Care Range (Body Wax, Brazilian Wax, and Hair Removal Creams) and Skin Care Range (Moisturizing Body Lotions and Facewash). About to hit store shelves are our range of Beauty Products like Liquid Lip Colour, Mascara, and Eye Liner.
From the year we started till date, we have been proudly calling ourselves a homegrown cosmetic & beauty brand of India which has been steadily garnering a band of trusted customers through our hot selling concoctions and even taking our Super Star Products like Megha Powder Hair Dye to foreign markets.
We are continuously exploring scientific solutions and mixing them with the goodness of natural products, to bring out the best of both worlds.
The company also follows a strict policy of No-Animal Testing.

Our Strengths

A choice that you won’t regret you made.

A choice that you won’t regret you made.

From the Directors' Desk

Our Sales Team